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Dutch Bros. MDA Day This Friday May 3
|May 3, 2013|
Coos Bay and North Bend, Ore. (April 30, 2013) — Friday, May 3, is MDA Day, when Coos Bay and North Bend Dutch Bros. Coffee locations will donate all proceeds to the Muscular Dystrophy Association (MDA), the world leader in fighting Lou Gehrig’s disease, also known as amyotrophic lateral sclerosis (ALS).
The event kicks off ALS Awareness Month and is held annually in honor of company co-founder, Dane Boersma, who was diagnosed with ALS in 2005 and passed away in late 2009.
“I’ve got his picture right here on my desk,” says Dutch Bros. North Bend/Coos Bay Owner Brad Young. “He was a close friend and a mentor. He was inspirational. This is a way to make a difference for other families.”
Dane’s memory continues to inspire everyone within the company to give their all every day. On MDA Day, all employees and loved ones proudly wear and proclaim the event slogan, “Drink One for Dane.”
“We all knew him as The Wiseman,” says Travis Boersma, surviving brother and company co-founder. “He lives on today…through our business, through his efforts, and just how he did what he did.”
Last year, Dutch Bros. contributed a record-breaking $174,000 to MDA for research and family services funding. Since becoming involved with MDA in 2007, Dutch Bros. has donated over $625,000.
ALS is a disease that affects the parts of the nervous system that control voluntary muscle movement. There is no cure for ALS, and most people with ALS die within three to five years. To learn more about the MDA and ALS, visit mda.org.
All Dutch Bros. Coffee locations company-wide will be donating proceeds. To find the location nearest you, visit www.dutchbros.com/locations , or download the new Dutch Bros. Coffee iPhone app.
If you can’t make it by a stand on May 3, supporters may also make donations at danesdrive.org.
Follow Dutch Bros. North Bend/Coos Bay at www.facebook.com/DutchBrosNorthBendCoosBay